A better brief produces better creative work.
Use these ten points before you hire a designer, build a landing page, or launch a campaign.
- 01
One business goal
Choose the single result this project should move: sales, leads, awareness, launch readiness, or clarity.
- 02
One primary audience
Describe the person most likely to buy—not everyone who could possibly use the offer.
- 03
A clear offer
State what is being sold, the starting price, and why it is useful now.
- 04
A desired action
Decide exactly what the viewer should click, submit, purchase, or remember.
- 05
Brand personality
Choose three adjectives that should guide the voice and visual direction.
- 06
Visual preferences
List colors, references, and styles you want used—and anything to avoid.
- 07
Required deliverables
Name the exact files, pages, posts, or concepts you expect to receive.
- 08
Source material
Gather product details, photos, links, existing copy, and brand assets.
- 09
Deadline and launch date
Separate when you need the work from when it will be published.
- 10
Approval owner
Identify who makes the final decision so revisions stay focused.
Bring the answers. We’ll shape the execution.
Projects start at $49 and every final package receives human quality review.